The Winning Tactics Podcast
The Winning Tactics Podcast
Books Over Brochures: Why You Need a Book

If you are like me you have a junk drawer full of brochures for companies and products you never intend to make a purchase with.
You also probably get enough junk mail in the mailbox on top of that to fill your recycle bin week after week.
This week we have Mike Capuzzi joining us with a strategy that will set you apart from your brochure-loving competitors.
It is time for you to learn the power of the “shook”
Mike is going to take us through the strategies to write, publish and use your very own short helpful book to wow and win customers.

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Thank you to our sponsor, Venntive for their continued support of the show.

Venntive.  Reimagining the CRM

About Mike Capuzzi

Mike Capuzzi is an Amazon bestselling author, publisher and coach for business owners and sharp, aggressive entrepreneurs looking to get to the next level in their business. Throughout his 25 years in marketing and 21 years as a consultant, Mike’s diligent and innovative use of High Impact Marketing has consistently surpassed the expectations and outcomes of traditional “corporate” marketing concepts and business strategies for his clients.
In 2019, Mike launched Bite Sized Books, a new publishing venture founded on his proven formula for creating short, helpful books (known as shooks) for Main Street business owners. Shooks are ideal for local business owners who are looking to increase their level of authority, while also providing helpful information in bite sized books.

About Winning Tactics Podcast:

Winning Tactics is focused on providing the tools you need to meet that next goal within your business. We will discover how you can build success in your business with the experts that are doing it.
From showing you how to adapt processes for sales, hiring, marketing, training, and operations, to finding innovative ways to make you stand out within the market, Winning Tactics Podcast is your solution to growing your business.

Vision: Provide the tools and approaches to lead, educate, and improve people and organizations.
Mission: Build a foundation for improvement in process, people, and outcomes.
Take your small business to the next level with the Winning tactics Podcast.

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