From research to launch to post-launch, getting new products and services to market is no easy feat.
This week on The Winning Tactics we bring product launch expert Tatsuya “Tats” Nakagawa to walk us through the strategic approaches to building your new product.
Thank you to our sponsor.
About Tatsuya Nakagawa
Entrepreneur, Author, Podcaster
Tatsuya Nakagawa is the Co-Founder and CEO of Castagra Products, a sustainable roof coating manufacturing company (www.castagra.com). Castagra’s Ecodur Roof Coating was voted top “Greenvention” by the reality show Dragons’ Den.
Over the past 20 years, Tats has launched hundreds of products and services, co-authored the book Overcoming Inventoritis: The Silent Killer of Innovation (forward by Steve Wozniak, co-founder of Apple), and spoken to a variety of industry groups including: Chartered Accounts of Canada, Canadian Bar Association, The American Chamber of Commerce, and The International Internet Marketing Association. He’s also written articles for Fast Company, Construction Today, and Industry Week, and has been quoted on CBS News, Global TV, CBC, The Globe and Mail, and BC Business.
Tats is the host of the popular C-Suite Network podcast, Specified Growth Podcast (www.tatstalks.com). The podcast features interviews with leaders who have overcome adversity, built massive organizations, and made a positive change in the building materials and coatings industry. He also hosts a LinkedIn Live series, Roofer Reflections, where he interviews roofing professionals about their experiences in the industry.
Where to find Tatsuya:
Get his book
About Winning Tactics Podcast:
Winning Tactics is focused on providing the tools you need to meet that next goal within your business. We will discover how you can build success in your business with the experts that are doing it.
From showing you how to adapt processes for sales, hiring, marketing, training, and operations, to finding innovative ways to make you stand out within the market, Winning Tactics Podcast is your solution to growing your business.
Vision: Provide the tools and approaches to lead, educate, and improve people and organizations.
Mission: Build a foundation for improvement in process, people, and outcomes.
Take your small business to the next level with the Winning tactics Podcast.